Abogaio
AI Platform
Details
A bold visual departure from traditional legal industry aesthetics, exploring how artificial intelligence can transform legal practice. Through research into both legal workflows and AI capabilities, we positioned Abogaio as a progressive solution that enhances rather than replaces human legal expertise.
Services
Brand Identity
Year
2024
The brand identity deliberately challenges conventional legal sector color palettes and visual conventions, signaling innovation and forward-thinking approach to legal technology. The visual system communicates sophistication and reliability while maintaining the approachable aesthetics necessary for technology adoption.
Every design decision reinforces the platform's mission to streamline cumbersome legal tasks, creating visual language that makes complex AI functionality feel accessible and trustworthy to legal professionals seeking efficiency without compromising accuracy.
Credits
Creative Direction & Design
Andrei Chacón
