Koko & Soko
Organic Matcha
Details
A packaging and identity exploration that honors the ceremonial tradition of matcha while making it accessible to contemporary wellness culture. Through research into Japanese tea ceremony, organic farming practices, and modern wellness trends, we created a brand that bridges cultural reverence with everyday accessibility.
Services
Brand Identity
Packaging
Year
2024
The identity system respects the meditative quality of traditional matcha preparation while appealing to modern consumers seeking authentic, high-quality wellness products. Visual elements draw from both Japanese aesthetic principles and contemporary organic product design.
The packaging design functions as both protective container and cultural ambassador, communicating quality and authenticity while educating consumers about proper preparation and appreciation of ceremonial-grade matcha.
Credits
Creative Direction & Design
Andrei Chacón
