Rootmate
E-Commerce
Details
A campaign exploration that transforms online retail into authentic lifestyle narrative. Through research into contemporary e-commerce trends and consumer behavior, we developed visual campaigns that position products within genuine lifestyle contexts rather than isolated product presentations.
Services
Campaign
Photography
Year
2022
The photography approach captures products in real-world environments, creating authentic connections between items and potential users. Every image contributes to a larger narrative about how thoughtful product choices enhance daily life.
The campaign strategy prioritizes storytelling over selling, creating content that educates and inspires customers while building trust through transparent, authentic product presentation.
Credits
Creative Direction & Design
Andrei Chacón
