
Sobre lo Cotidiano
Brand Identity
Details
An identity exploration that elevates personal photography practice into distinctive artistic statement. Through research into contemporary photography discourse and personal artistic branding, we developed a visual system that positions everyday observation as profound artistic practice.
Services
Graphic Design
Art Direction
Year
2023

The brand identity captures the contemplative quality of documentary photography while appealing to audiences who appreciate both artistic rigor and accessible subject matter. Visual elements reflect the intersection of intimate observation and broader cultural commentary that defines meaningful photography practice.
The art direction approach creates consistent visual language that allows the photography work to speak for itself while establishing recognizable artistic identity, ensuring every design decision reinforces the photographer's commitment to finding extraordinary meaning within ordinary moments.

Credits
Creative Direction & Graphic Design
Andrei Chacón