Chic Chameleon
Album Artwork
Details
A visual exploration that transforms musical identity into comprehensive artistic statement. Through research into contemporary album artwork trends and tour merchandise culture, we developed a visual system that captures the band's artistic evolution while creating cohesive identity across all fan touchpoints.
Services
Graphic Design
Art Direction
Year
2023
The art direction approach balances musical authenticity with commercial appeal, creating artwork that resonates with existing fans while attracting new audiences. Visual elements reflect the band's sonic identity while functioning effectively across diverse applications from digital platforms to physical merchandise.
The graphic design system extends beyond album artwork to encompass tour merchandise, creating a unified brand experience that allows fans to carry the musical narrative into their daily lives through thoughtfully designed apparel and accessories.
Credits
Creative Direction & Graphic Design
Andrei Chacón
