Frex Libre
Non-Alcoholic Apperitif
Details
A brand exploration that elevates non-alcoholic beverages from substitution to celebration. Through research into contemporary drinking culture and the growing sophistication of alcohol-free options, we positioned Frex Libre as a premium aperitif that stands on its own merits rather than as an alternative to alcoholic drinks.
Services
Brand Identity
Packaging
Year
2024
The identity system captures the ritual and sophistication traditionally associated with aperitif culture while appealing to conscious consumers seeking elevated non-alcoholic experiences. Visual elements draw from both classic aperitif aesthetics and contemporary wellness design principles.
The packaging design functions as both protective container and cultural statement, communicating premium quality and sophisticated flavor profiles while educating consumers about the art of non-alcoholic aperitif appreciation.
Credits
Creative Direction & Design
Andrei Chacón
