Hōfu
Social Media Management
Details
A social media exploration that transforms digital presence into cultural narrative. Through research into contemporary social media consumption and audience engagement patterns, we developed a content strategy that positions digital interaction as meaningful cultural exchange rather than passive content consumption.
Services
Social Media
Art Direction
Year
2022
The art direction approach creates visual consistency across platforms while allowing for creative flexibility that keeps content fresh and engaging. Every visual element contributes to a larger brand story that unfolds through sustained digital interaction.
The social media management strategy prioritizes authentic engagement over metrics, creating digital communities where followers become participants in ongoing cultural conversations rather than passive content consumers
Credits
Creative Direction
Andrei Chacón
Photography
Armando Covarrubias
