Impulso
Educational Platform
Details
An identity exploration that transforms career guidance into empowering narrative for young professionals. Through research into the unique challenges facing emerging talent and the evolving nature of professional development, we positioned Impulso as a catalyst for confident career launches rather than traditional job placement service.
Services
Brand Identity
Packaging
Year
2024
The brand identity captures the energy and optimism of professional beginnings while acknowledging the real challenges young people face entering competitive markets. Visual elements balance aspiration with accessibility, ensuring the platform feels both inspiring and practically useful.
The packaging design extends the brand experience into physical touchpoints, creating tangible resources that reinforce the platform's commitment to comprehensive support for young professionals navigating their first career decisions.
Credits
Creative Direction & Design
Andrei Chacón
