Outdoor Munchies
Outdoor Cooking
Details
A brand exploration that celebrates the intersection of adventure and culinary excellence. Through research into outdoor culture and food trends, we positioned Outdoor Munchies as the essential companion for those who refuse to compromise on flavor, even in the wilderness.
Services
Brand Identity
Social Media Strategy
Year
2024
The identity system captures the energy and authenticity of outdoor adventures while maintaining sophisticated approach to food and cooking. Visual elements balance rugged outdoor aesthetics with refined culinary sensibilities.
The brand personality appeals to serious outdoor enthusiasts who appreciate both adventure and quality, creating a unique position in the market that elevates outdoor cooking from survival necessity to culinary art form.
Credits
Creative Direction & Design
Andrei Chacón
