What's Next
Event
Details
An identity exploration for career transformation, designed to bridge the gap between academic achievement and professional possibility. Through research into the unique challenges facing Tecnológico de Monterrey alumni and the evolving nature of career guidance, we developed an event identity that positions career exploration as an exciting journey rather than an overwhelming decision.
Services
Identity
Year
2024
The identity system captures the energy and optimism of new beginnings while acknowledging the weight of career decisions. Visual elements balance professional credibility with approachable aesthetics, ensuring the event feels both authoritative and welcoming to alumni at various career stages.
The design approach creates visual language that facilitates meaningful connections between alumni and industry professionals, transforming what could be intimidating networking into genuine mentorship opportunities that shape professional futures.
Credits
Creative Direction & Design
Andrei Chacón
